it's for the detail-oriented. This aspect of search engine optimization deals with the minutiae of websites: the tiny details of a webpage that make your site’s individual pages easier to read for both the search engine bots that rank them and the audience members that visit them.
Generally, our on-page SEO work will deal with two types of on-page elements: content elements and technical elements.
The content elements we look into have to do with a website’s keyword optimization, content quality, and title tags. All three deal with a website’s readability for both web crawlers and audience members.
You may have heard this 1000X before, and we guarantee that you’ll hear it a 1000X more in the SEO community: high-quality content is key. Google’s promise to its users is that the results it shows all contain high-quality content since this type of content have proven to be the most informative, authoritative, and relevant to a user’s query.
Technical aspects of on-page SEO are geared more towards enabling web crawlers to interact with a web page’s content in an easier manner.
Internal links are great for establishing website architecture and spreading link authority throughout a site. These links make web pages easier to crawl and keep visitors engaged, reducing bounce rate. Paper Box SEO will identify top-performing pages and increase authority for lower-level pages. We'll only use authoritative, relevant links with keyword-rich anchor text to give a sense of the topic or keywords the source page is trying to target.
Image optimization is excellent for two reasons: one, it adds to the readability of your page, and two, adding keyword-rich file names to your image allows a search engine web crawler to interpret your image or video, and index it in SERPs. Additionally, adding alt text makes a webpage more accessible for a visually-impaired reader.
Metadata refers to the title and blurb that appear alongside your link when it's listed on a SERP. Meta descriptions aren’t the biggest factor in SEO, but websites have been known to get penalized if they don't have a meta title and description. Paper Box SEO takes these meta elements and makes them accurate and appropriately keyword-rich, so Google and Google users know what to expect from your content.
Although your readers and customers will look at your website like any other website, search engines see so much more. They interpret the backend data of your site and use that information to help determine rankings. It’s therefore critical that your SEO strategy also pays close attention to important technical elements, such as:
URLs are SEO-friendly when they contain a keyword and are easy to read. This makes them easier for web crawlers to the reader and improves navigation for web page visitors. By keeping URLs short and easy to understand, and including the main keyword, Paper Box can easily make your URL SEO-friendly.