92% of the users won’t scroll past the “local pack” of results on Google’s first page of SERPs. This is a highly valuable ranking since about 50% of local searches result in the user visiting a business in-person.
Additionally, the pool of search results is much smaller compared to the millions of results for a more generalized search. In this arena, a single wrong keyword choice can be the difference between appearing in the first five search results and appearing as the 99th result--which is the same as not being listed at all.
Just as good SEO is necessary for ranking high on SERPs, directory listings are necessary for online local customers to find you. Claiming directory listings in Yelp, Yellowpages, and other portals are called citation building.
As with most SEO strategies, the first step is having great content on your website. Google highly values good content, because that's what their users are looking for. Our copywriters will create content that directly caters to the local interests of your targeted area, optimize your business’s NAP (Name, Address, Phone Number), and use hyperlocal sources. We’ll also employ these techniques in your website design.
For any business to be ranked on Google, optimized keywords are a must, and they’re a cornerstone of great SEO campaigns for this reason. Local SEO demands the use of long-tail keywords, which are phrases that are longer than the average search query and include more niche language.
If keywords are the cornerstone of a great SEO campaign, link building is at its core. Link building for local SEO functions much the same as with normal SEO, but its target websites are authoritative, high domain blogs and websites that specialize in your local area.
Paper Box SEO’s trusted and data-informed local SEO strategies are guaranteed to rank you as a top local business in local searches. Reach out today to discuss your goals with our team.