Knowing what people are searching for, and why, is essential to improving your visibility on search engines and growing your business.
At Paper Box SEO, our work starts by taking the time to really understand your business and your customers so that we can do in-depth keyword research that will drive results.
Our first step is to give the old noggin a workout. Good keyword research requires getting into the heads of your customers, and so we start by identifying searcher intent. We put a lot of thought into finding keywords that are a perfect fit for your specific goals.
Although you always need a human, our powerful keyword research tools provide insight into monthly search volumes, keyword difficulty, and related topics we may have missed. Combined with our own expertise, all of this data allows us to identify all the possible keywords your business should be targeting.
Once we’ve got a list of keywords, the next step is to design a strategy. The tools we use provide us with information as to how difficult it might be to rank for a particular keyword. Shorter, more common keywords being targeted by lots of companies tend to be more challenging.
However, there are always lesser-known keywords that, when targeted, can provide a significant boost to traffic. When you work with us long-term, we can get you to rank for those tougher keywords. But our strategy usually revolves around going after some of the low-hanging fruit so that you can start seeing results quickly while we work towards your larger goals.