Kingdom roofing

How we helped this roofer have the best summer of their lives

  • 219% increase in organic roofing leads in first year
  • In the map pack for all target keywords

Feb. 2020 - present
Modern two-story suburban house with gray siding, illuminated windows, a three-car garage, and a dark blue front door at dusk.
White question mark centered on a rounded blue square background.
Illustration of a red corrugated metal roof panel with four ridges.
Two boxing gloves, one pink and one blue, colliding with yellow impact stars around them.
Red and white target with a yellow dart hitting the bullseye.

The Problem

There are some services that will always be in demand. Roofs are one of them. ⅓ of Indiana’s roofs are in Indianapolis, so that’s where Kingdom Roofing went to try to make a name for themselves.

The problem was they were facing well-established competitors.

Lightbulb
Orange map location pin with a yellow star in the center.
Computer monitor displaying a bar chart with a magnifying glass in front, symbolizing data analysis or web analytics.
Bar graph with increase

What We Did

In general, local service companies live and die on Google Maps. With the local 3 pack showing up above the #1 organic search result, businesses need to prioritize their Google Maps strategy.

Knowing this, we improved their Google My Business (GMB) listing, helped them get more reviews and optimized the GMB landing page for the keywords.

The results speak for themselves.

The Results

Over a year, they experienced a 219% increase in organic leads. As a result, they got two new offices and brought on 14 new roofers and support staff. Take a look at the side-by-side results below just two months apart.

Google map showing a grid of red X markers concentrated around the area near Anderson, Shelbyville, and Brazil in Indiana, related to roofer search for Kingdom Roofing Systems on 06 Aug 2020.
Map showing density clusters of roofing service inquiries in Indiana near Anderson, with green, yellow, orange, and red circles indicating increasing inquiry volume.