And one of SEO’s most powerful, glamorous tools for helping a burgeoning online business move from page 235 of Google search results to the first page.
It sucks though, right? If you know anything about link building, you understand that the process of getting other websites to hyperlink to your webpage takes work, time, and patience--three things that a business owner may need to be applying elsewhere.
However, link building is one of Google's most important ranking factors. Search engines highly value backlinks because the more times your webpage is linked to by high domain websites, the more likely your website and its content are relevant and credible.
One of our focuses will be creating excellent content for your website, deserving of promotion by high domain websites. You can’t expect other web page owners to link to your site without having content worthy of their readers. Our copywriters will craft excellent, well-researched articles, blog posts, and more that will appeal to the high domain, relevant web pages we want.
Paper Box reaching out to a niche skater brand to list your roofing blog post wouldn’t be helpful for any party involved. We want these web pages to have high domain authority--popularity, in layman’s terms, high traffic, high amounts of backlinks, and more--and relevance in your industry. So, we utilize what we know about your business to target backlink hosts.
Google pays a lot of attention to the anchor text used for inserting a URL into web page content. By ensuring your page’s anchor text is optimized and relevant to your business, Google will know more about who to show your web pages to, resulting in more traffic for your website.
And don't worry: we make sure that backlinks use an optimal amount of keyword anchor text--no more, no less.
Our strategies are white-hat only. If you’re aware of SEO at all, you may recognize the term “black hat SEO”. This type of SEO strategy leads to more penalties from Google that results in your websites not being ranked. We only use white-hat link-building techniques, so we do 100% manual outreach to potential backlink hosts. It’s time-intensive, but our techniques are tried and true.