When AGC Education approached us, they had just changed their name, rebranded and moved to a new domain name. In almost every way, they were starting SEO from scratch.
We found their old domain name had several high quality backlinks leading to it, so the first thing we did was redirect their old domain to their new one. We even reached out to some of these linking sites to get them to update the anchor text to the company’s new name.
Here are some of the most effective SEO strategies we employed:
3 months in, we began to see positive movement for keyword rankings.
AGC Education sells niche products like laminators, poster making machines and sublimation stations. These terms aren’t searched a whole lot on search engines, but the customers for these products(AKA school districts) tend to buy in bulk.
By strategically targeting these low volume, high value keywords, we increased AGC’s visibility for target keywords by 1,000%.
By the time schools started ordering for the2023-2024 school year, the orders flooded in and their SEO campaign became profitable.