By 2020, West & Willow had established themselves as a clean, modern and aesthetically pleasing pet portrait company.
Despite having a dominant foothold in Facebook and Instagram timelines, West & Willow had virtually no presence on search engines. No matter what variation of custom pet portrait you searched, West & Willow was coming in on the 7th page of Google results and receiving about 220 clicks a month from those keywords.
Like any smart business, they realized if they wanted to increase their sales, they had to invest in SEO.
After only 10 weeks of cultivating backlinks, West & Willow noticed a drastic improvement. Suddenly those 220 monthly pet portrait seekers from Google turned into 5,000! With this new 5,000 visitor baseline, West & Willow is amongst the top dogs in their industry. They’re now in the top five results for every single pet portrait keyword, and it only took three months for us to work our magic!
West & Willow’s business is booming now more than ever. We here at Paper Box are proud and are seriously considering buying more pets ourselves just so we can snag more of their portraits.