About us

Paper Box SEO focuses on doing one thing better than anyone else.

Boosting organic search traffic to your site.

Unlike other digital marketing agencies, we’ve chosen to specialize in just this area because it’s what we know best, and because we understand how a quality SEO strategy can help transform your business.

A Small Agency With Big Capabilities

We take pride in being a small agency, as this allows us to give each client the attention they need.

To make sure this happens, we limit the number of clients we take on and only choose projects that are a good fit. This means that when you work with us, you will not only be working with the most talented SEO agency out there, you’ll also be dealing with people who truly care about you and your business.

Our Team

Russell Michelson

Founder & Managing Director

Russell Michelson is the founder and managing director of Paper Box SEO. In this role, he has led SEO efforts for countless organizations in dozens of industries. He has consulted in the SEO field for small businesses, global companies, and various organizations of all sizes.

Having been involved in the world of SEO for several years, he has a deep understanding of how search engines work and has an arsenal of proven effective methods.

Beyond SEO, he has consulting experience in several fields of digital marketing, including web development, pay-per-click advertising and conversion rate optimization.

Andrew Smith

Local SEO Manager

Andrew Smith is an SEO manager and a seasoned digital marketer with a broad range of organizational experience, as well as consulting experience. Responsibilities throughout these roles have included driving traffic to websites and physical locations, developing analytics-based digital marketing plans, and many other tasks associated with implementing overall digital strategy.

Andrew is a graduate of West Virginia University, receiving a bachelor’s degree in marketing with an emphasis in digital marketing.

Leila Giles

National SEO Manager

Leila Giles has spent her career approaching digital marketing from a variety of angles. Her portfolio includes newsletters about continuing education courses, blogs for car dealerships, and everything in between. She holds a degree in communications media from Indiana University of Pennsylvania.

Leila enjoys working in a field that encourages being both creative and analytical. She’s always eager to discover new things about the world and enjoys turning pretty much anything into a spreadsheet.

When she needs a break from the computer screen, Leila entertains herself by practicing aerial circus arts and playing complicated board games.

Kerry Sherin

Outreach Manager

Kerry is is an experienced content marketer and strategist with a knack for scaling organic growth and authority. When it comes to working with clients she doesn’t apply a one-size-fits all content solution that you see at many agencies. Instead she focuses on solving the puzzle that best suits your brand, your industry and your goals.

She enjoys coming up with campaigns that not only drive natural, high-quality backlinks to your site but also measurable organic traffic. Focused on creating and sharing content that is authoritative and valuable to the target consumer, she has been able to successfully scale link and content strategies for companies ranging from local bakeries to Fortune 500 companies.

When not building brand authority, Kerry can typically be found hanging out with her dog Bear around Austin,TX or grabbing tacos at the closest spot (or both). She’s actively seeking the best taco in town, so send her a recommendation if you know a great spot!

Junior Bustamante

UX Specialist

Junior's work is guided by a strong belief in UX as a problem-solving tool, as a way of recognizing and forming relationships between ideas and reality, and as a method for improving the connections between People and the User Experience.

He collaborates with people, teams, and businesses to develop website systems, strategies, and processes to do better and more meaningful creative work.

Junior uses UX Design to help clients engage, empower, and uplift their web experiences through thoughtful design and code.

Junior is a graduate of the University of California, Los Angeles, receiving a bachelor’s degree in Design/Media Arts from the UCLA School of Arts and Architecture.

Brittany Cotton

Link Builder

Brittany Cotton is an experienced link building specialist. She has helped dozens of clients increase their traffic and rankings through white hat link building. Using creative, persuasive outreach templates, she has a proven track record of exceeding expectations.

Brittany has an associate’s degree in healthcare management and is currently obtaining a bachelor’s degree in psychology. In her free time, she can be found painting, writing, reading or playing video games.
Leila enjoys working in a field that encourages being both creative and analytical. She’s always eager to discover new things about the world and enjoys turning pretty much anything into a spreadsheet.

When she needs a break from the computer screen, Leila entertains herself by practicing aerial circus arts and playing complicated board games.

Alex Simon

Link Builder

Alex Simon is a veteran expert in SEO and digital marketing with over 13 years of experience. Having vast experience in keyword analysis, link building and content marketing, he leverages that expertise to deliver amazing results for clients.

Using cutting edge techniques, Alex has built sites from the ground up that now rank #1 for extremely competitive keywords. He understands the intricacies of how to drive organic traffic to clients and is pleased to always go that extra mile to achieve the best results.

Theresa Carlson

Special Projects Coordinator

Theresa Carlson has been a professional copywriter for the past decade, with experience in the legal, travel, and construction industries. She focuses on creating dynamic and unique content for clients. Some of her specialties include content marketing, article and blog writing, site content creation, and social media marketing.

Theresa graduated with a double major in criminal justice and political science from Loyola University Chicago. When she is not crafting content, she enjoys spending time outside with her German Shepherd and discussing the finer points of the Star Wars saga.

Matt Jones


Matt Jones is an experienced SEO and content specialist who has helped dozens of clients connect with their stakeholders, drive traffic through search, and boost conversions and sales.

Driven by his belief in the power of the written word, Matt’s focus is on creating content that not only performs well with search engines but that also resonates with audiences and inspires them to take action. He holds a bachelor’s degree in strategic communications from Temple University and a master’s in international development from the University of Barcelona.

In his free time, you can almost always find Matt by the water. And if not, then he’s likely out chasing sunsets and looking for life’s next adventure.