Boosting organic search traffic to your site.
Unlike other digital marketing agencies, we’ve chosen to specialize in just this area because it’s what we know best, and because we understand how a quality SEO strategy can help transform your business.
Personalized service is at the core of what we do
Because each project is different, we give every client the attention they need.
To make sure this happens, we limit the number of clients we take on and only choose projects that are a good fit. This means that when you work with us, you will not only be working with the most talented SEO agency out there, you’ll also be dealing with people who truly care about you and your business.
Core Team
Russell Michelson
Managing SEO Director
Russell Michelson has led SEO efforts for Fortune 500 companies, SMBs and organizations of all sizes.
Having been involved in the world of SEO for several years, he has a deep understanding of how search engines work and has an arsenal of proven effective methods.
Beyond SEO, he has consulting experience in several fields of digital marketing, including web development, pay-per-click advertising and conversion rate optimization.
Andrew Smith
SEO Specialist
Andrew Smith is a seasoned digital marketer with a broad range of organizational and consulting experience.
Responsibilities throughout these roles have included driving traffic to websites and physical locations, developing analytics-based digital marketing plans, and many other tasks associated with implementing overall digital strategy.
Andrew is a graduate of West Virginia University, receiving a bachelor’s degree in marketing with an emphasis in digital marketing.
Leila Giles
SEO Director
Leila Giles has spent her career approaching digital marketing from a variety of angles. Her portfolio includes newsletters about continuing education courses, blogs for car dealerships, and running the day-to-day operations at an SEO agency.
She holds a degree in communications media from Indiana University of Pennsylvania.Leila enjoys working in a field that encourages being both creative and analytical. She’s always eager to discover new things about the world and enjoys turning pretty much anything into a spreadsheet.
Junior Bustamante
UX Specialist
Junior's work is guided by a strong belief in UX as a problem-solving tool, as a way of recognizing and forming relationships between ideas and reality, and as a method for improving the connections between People and the User Experience.
Junior is a graduate of the University of California, Los Angeles, receiving a bachelor’s degree in Design/Media Arts from the UCLA School of Arts and Architecture.
Kendra Sette
Account Manager
Kendra Sette is a brand management expert focusing on SEO and organic marketing strategies. Her work has appeared in top fintech and education publications, such as Aspiration, CSU Global, Empowerly, and the National Association of High School Scholars. She holds a bachelor’s degree in interdisciplinary studies from the University of Central Florida, and an associate’s degree in business administration from Palm Beach State College.
Tipu Sultan
Link Builder
Tipu has eight years of experience in link building, during which time he’s worked with dozens of clients to boost their organic search traffic. Tipu focuses on finding relevant, authoritative link opportunities that fit organically into any SEO strategy.
He’s worked with startups, software companies, brick and mortar businesses, and publicly listed companies all over the world.
Theresa Carlson
Special Projects Coordinator
Theresa Carlson has been a professional copywriter for the past decade, with experience in the legal, travel, and construction industries. She focuses on creating dynamic and unique content for clients. Some of her specialties include content marketing, article and blog writing, site content creation, and social media marketing.
Theresa graduated with a double major in criminal justice and political science from Loyola University Chicago. When she is not crafting content, she enjoys spending time outside with her German Shepherd and discussing the finer points of the Star Wars saga.
Dub Latham
SEO Specialist
Meet Dub, one of the key players behind the scenes at Paperbox. As an SEO specialist, Dub is skilled in keyword research, content optimization, and planning SEO strategies. Holding a bachelor's degree from Angelo State University, Dub has the expertise to ensure your website shines in search engine results.
But that's not all there is to Dub. When not hard at work, Dub can be found outdoors, trying to catch the next big bass or spending quality time with their dogs. A bit of a foodie, Dub also enjoys experimenting in the kitchen, whipping up something delicious.
