In 2016, Smith & Eulo Law Firm opened in Orlando, FL, the most competitive city in Florida for legal SEO.
The first thing they did was something so bold that many would have advised against it.
They invested their entire marketing budget into SEO. No Google Ads or buying leads. They knew SEO was the key to a successful firm.
The only problem was they hired the wrong SEO agency.
Smith & Eulo spent two years spinning their wheels with a Criminal Law SEO Agency that was unable to get them notable results. That’s when they hired us to perform an SEO audit and assess their agency.
After we presented our audit and recommendations, they handed the reins to us.
Before we could undo the damage their previous agency did to their SEO, Google unveiled an algorithm update that plummeted Smith & Eulo’s rankings even more.
5 months in, there weren’t many results to speak of. But Smith & Eulo were in it for the long haul and powered through.
Not long after, their organic search and Google Business Profile rankings skyrocketed all at once. How did we do it?
We could tell you about the novel Google Maps strategy we implemented that tripled their visibility overnight, but that’s a story of its own.
We could tell you about the time we leveraged one of the firm’s high profile cases to get a backlink from Buzzfeed and the largest Orlando news site, but that would take all day.
The long and short of it is we did everything in our playbook, including:
Thanks to our creative and unrelenting approach, they became the first firm you see when you search for the biggest keywords like Orlando criminal lawyer and criminal defense attorney, resulting in a 850% increase in organic clicks and calls over the first year.
It wasn’t just people in need of legal services that started noticing Smith & Eulo. Competitors began to adopt the tactics we used to dominate the search landscape.
While maintaining our dominance in Orlando was a top priority, it was clear we had reached the glass ceiling in the city, so we expanded into new areas.
We got their site ranking in four other cities in Central Florida, and eventually six cities in South Florida. We diligently worked with them to set up office space, phone numbers, and Google Business Profiles. This expansion resulted in a 275% increase in organic leads over 1 year.
In just four years, Smith & Eulo went from a struggling, small firm to one of the fastest growing law firms in Central Florida. They are a regional powerhouse, all thanks to Criminal Law SEO. To this day, they continue to have SEO as their sole marketing channel.
Since starting with us, they’ve gone from 3 to 13 full time attorneys on staff. Smith & Eulo’s journey has been amazing, and we continue to be thrilled to be along for the ride!