What is Technical SEO?

Get the lowdown on what technical SEO is and why it's crucial for your website's success. Learn how it can boost your online visibility and ranking.

Are you a business owner who has heard the term "technical SEO" but isn't quite sure what it means? Don't worry — you're not alone! Technical SEO can be an intimidating concept to try and understand, even for experienced marketers.

However, do not let this discourage you. Today, we'll uncover what Technical SEO is and why it's so important for businesses. We'll also discuss what a technical SEO audit is so that you can start getting the most out of your SEO efforts. Let's get started!

What Is Technical SEO?

Simply put, Technical SEO is the practice of optimizing the backend and structure of your website. While other forms of optimization focus more on content and keyword strategy, Technical SEO focuses heavily on ensuring that your website follows all best practices for web development.

It also helps search engines recognize the quality of your website and ensures users have a great experience on your site. Technical SEO aims to improve the ranking of your web pages in search engine results. This is done by ensuring that all technical requirements are met, such as page loading speed, meta tags and titles, mobile optimization, and more.

Technical SEO relies on three crucial elements: crawlability, indexability, and accessibility. These components play a pivotal role in ensuring the quality and effectiveness of your website's optimization.


Crawling is the process by which search engines extract content from web pages and utilize the links within to discover additional pages. Crawlability measures how accessible your content is for search engines to find. If your content is not crawlable, it will struggle to rank in organic search — even if all other optimization aspects are met.


Indexability is the ability of search engines to add your content to their databases. Search engines use the content they've crawled to create an index. The index, or database, allows them to quickly refer back to the content when users enter relevant queries into a search engine box. Without indexability, your website won't show up in search engine results.


Accessibility measures how easily users can navigate and use your website. It ensures that all users can easily navigate the site, enhance their experience, and find the desired information effortlessly. Accessibility is essential for both user experience and search engine optimization.

Why Is Technical SEO Important?

Technical SEO is an integral element of any successful SEO strategy. It ensures that potential customers can find your website on search engines, which drives organic traffic to your site.

Google and other search engines strive to deliver optimal results to users by presenting them with the most relevant and accurate information in response to their queries. If your website has poor technical SEO, it's highly likely that you won't rank as high in organic search — no matter how good the content is.

Poor technical SEO can lead to slow page loading speeds, broken links, and other frustrating issues that can turn off potential customers. Businesses can improve their visibility in organic search engine results by implementing effective technical SEO strategies. This means more customers find your website organically, which is key for any successful online presence.

What Is Included in Technical SEO?

Now that we know what Technical SEO is and why it's important let's look at some of the key components included in this effective strategy.

  • Page loading speed: Page loading speed is one of the most important factors for technical SEO. To keep users engaged with your website, pages must load quickly and smoothly on both desktop and mobile devices.
  • Meta tags and titles: Meta tags and page titles are key indicators to search engines about your site's content. They also help determine how a user will interact with your website, so it is important that they accurately capture the content on each page.
  • Mobile optimization: In today's digital age, your website must be optimized for mobile devices. This will ensure customers have an enjoyable experience on your site, regardless of their device.
  • Structured data: Structured data helps search engines understand the content of your website, enabling them to effectively categorize and rank it in organic search engine results.
  • Site security: A secure website is essential for businesses in the digital age. It ensures users feel safe browsing and submitting personal information on your site. For instance, having an SSL certificate will help protect data and serves as a sign of trust for potential customers.

What Is a Technical SEO Audit?

A technical SEO audit is an analysis of your website's performance, with the goal being to identify any areas for improvement. Here are some examples of what a technical SEO audit might include:

  • Evaluating the website's structure and architecture
  • Analyzing page speed
  • Identifying any broken links or 404 errors
  • Assessing metadata for accuracy and completeness
  • Making sure that search bots can easily crawl your website and gather data
  • Reviewing the robots.txt file and sitemap
  • Identifying and addressing image optimization issues
  • Examining internal links and verifying external links

Regularly conducting audits is crucial for ongoing site maintenance, especially when dealing with a site that consistently publishes new content. Additionally, performing an SEO audit is good if you notice stagnant or declining rankings.

Your Website’s Health Is Our Top Priority

Technical SEO is critical to any digital marketing strategy. As we've discussed, it's about optimizing your website's backend structure to ensure it's accessible, crawlable, and indexable.

Performing regular audits keeps your website healthy and performance-ready. However, understanding and implementing technical SEO can be daunting without the right expertise and experience. This is where Paper Box SEO comes in.

Our boutique SEO company has experts in all aspects of SEO, including the technical side. We take the guesswork out of the process, ensuring your website not only meets but exceeds industry standards. We believe in adopting a comprehensive approach to SEO, which includes regular technical audits to ensure your website stays in top condition.

Request a free quote today to find out how we can help optimize your website for maximum visibility and success. Let us help you navigate the maze of technical SEO so you can focus on what you do best — growing your business.

< Return to Blog