So you’ve started a business. You’ve got the logistics worked out, created a website, and now you’re looking to get your brand content out there.
Where should you begin? Well of course, there are thousands of valid marketing tools, strategies, and avenues to explore. However, one staple digital marketing content tool remains consistent across the board for any business: the infamous “blog.” When the term comes up in conversation, you may think of an individual in a coffee shop furiously typing away.
Most people are aware of the term nowadays, however many business owners are unaware of the host of substantial benefits a blog can provide for their respective business.
When discussing the benefits of blogging for business, the list goes on and on. A 10,000 word post would only scratch the surface of the topic.
However, we’ll do our best to give you a synthesized version of the true value of starting a blog for your business.
While this is certainly not an exhaustive list of all of the ways a business can benefit from a blog, we hope we’ve honed in on some of the key aspects. In general, starting a blog is an excellent way for a business to get themselves out there, establish their brand identity, and ultimately drive more eyes to the products and services they sell.
So maybe you’re sold, but where to begin? Don’t worry, we’ve got you covered on that front as well.
Starting a business blog that generates revenue involves several essential steps. First, choose a niche that aligns with your expertise and interests. Conduct keyword research to ensure there's an audience for your chosen topic. Create a comprehensive blog business plan that outlines your target audience, competitors, content strategy, and monetization methods.
Next, decide on your blogging platform. You can opt for third-party websites like Medium or Blogger for free hosting but limited customization, or choose a self-hosted blog with platforms like Wix or Bluehost, which provide more control and flexibility.
Once you've decided on your platform, secure a domain name that's relevant, includes SEO keywords, and is easy to remember. Many hosting providers offer a free domain for the first year.
To monetize your blog, consider various methods like Google AdSense display ads, affiliate marketing, product and service sales, memberships, or sponsored content. Choose the ones that best suit your niche and audience.
With your foundation in place, it's time to create and publish content. Develop a content marketing plan yourself or consult with a qualified search engine optimization firm (SEO) to effectively promote your blog and maximize its earning potential.
Wallah! You are now a certified blogger! By following these steps, you can start a business blog that reflects your expertise and interests while having the potential to generate substantial revenue for your business. While there are obviously more ins and outs involved in the process, this general guideline will have you well on your way to generating quality, traffic-driving content to your website in no time.
While setting up a blog for your business can seem like a daunting task, it doesn’t have to be!
The benefits of starting a business blog are innumerable and whether you believe it or not, you possess all of the tools to get the job done. Using this article as a guideline, begin your business blogging journey today to begin reaping all of the aforementioned benefits and more!
After setting up your blog, it’s never a bad idea to consider contacting a qualified search engine optimization firm to maximize traffic to your blog and website. At PaperBox SEO, we streamline the process to include a complete SEO audit for your website (including your blog), and assess aspects of your website that may be hindering those coveted clicks.
Contact our firm today and together we will maximize your blog’s potential, giving your respective niche/business the attention it deserves!