Simple Estate Planning SEO Tips For Attorneys Across America
Real Estate Law SEO Service Solutions By Paper Box
Estate planning SEO works to answer the age-old question of . In today’s highly digital age, potential clients have moved on from the phone book entirely and are looking to search engines for an assortment of legal services. From writing a will to establishing a power of attorney, your target audience is looking to discover and consider local attorneys to help facilitate their needs.
SEO, or “search engine optimization,” is the art of attracting your target audience via your online presence. A law firm’s website can act as an incredibly powerful tool for attracting organic web traffic, helping people find your services entirely online. Those who discover your website via online search results, Google Maps, or even social media are potential leads that can result in real business opportunities.
Estate Planning SEO: Simple Tips That Can Help Your Business Grow
Learn some basic SEO and marketing strategies that any estate attorney in America can implement today.
Keep Your Website Regularly Updated
Think of your website as a living organism that requires care and attention. It needs to be fed, looked after, and supported as time passes. The information across all of your web pages requires careful updates, including everything from your service pages, blog posts, and contact pages. As time passes, this information can become outdated, while some of the hyperlinks across your site may also become broken.
For instance, blog posts about state-specific wills and trusts may no longer be correct and need a revision. Search engines appreciate your dedication to updating your site and keeping this information correct, often rewarding your website by placing it in relevant search results.
At times, having a qualified digital marketing agency conduct an SEO audit can work to uncover exactly where your website needs improvements, helping you save endless time.
Carefully Place Heading Tags Throughout Your Website
Many search engines look for specific HTML elements to help identify and place your website in precisely the right search results. This is called “indexing” and “ranking,” and without traditional HTML elements like an “H1” tag, your website may not rank at all in search results. Typically, each page of a website requires a heading tag, including at least one “H1” tag, and several “H2” tags.
Take the time to review each individual page of your website and add in these heading tags as needed. Think of these tags as “flags” that help search engines find your website. This can be a time-consuming process, but are incredibly helpful details intended to help optimize a website for SEO.
Tell Stories With A Local Flair
Great storytelling is the foundation of digital marketing, and without it, it’s entirely possible your target audience will overlook your business entirely!
Look to your website’s blog section as a medium that allows you to tell relevant stories that your target audience would legitimately want to read. Perhaps you sell estate planning services for the state of Michigan; in this case, you would need to blog about stories that are relevant to your local audience. There is so much state-specific information to distill in relation to estate planning, and your firm’s blog should reflect just that.
Talented SEO content writers are able to work in local-specific considerations into written blog posts with the intent of attracting people from Michigan in need of your services.
Embrace The Google My Business Profile
Should your firm or practice not have a Google My Business profile, now is the time to create one. Search results continue to grow to be more local, and having a sound and regularly updated Google My Business profile helps people find your business locally. Today, platforms like Google Maps are used by the public to discover just about anything, and that goes for attorneys as well.
Consider fully filling out your GMB profile with all of your services and contact information, and also add important updates and stories that literally speak to your target audience. In the digital marketing industry, this is called local SEO.
Paper Box SEO Is Your Estate Planning SEO Company
Paper Box SEO is proud to work closely alongside multiple law firms across the United States, implementing full-service digital marketing strategies with the goal of helping leads reach out to you organically. Our dedicated team of SEO specialists and writers are hyper-focused on bringing real results with dedicated and original storytelling that embraces every detail of search engine optimization.
We have implemented endless different organic SEO content strategies, articulating and writing stories that consider your target audience, their needs, and what they are searching for online. The result is a stream of well-written content published regularly on your website, with all the right SEO best practices integrated seamlessly.
Lean on a team of veteran professionals and writers that can pinpoint specific search phrases your target audience is utilizing, and then craft stories intended to shine in just the right search results.
Explore our long list of SEO case studies and success stories that include not just law firms, but a number of businesses looking for more meaningful results from their marketing strategy. Reach out today and take part in a free consultation call to learn more about our offerings, along with your needs for SEO and lead generation.
Paper Box SEO can also help consult on all matters related to digital marketing, paid advertising, and email advertising. Explore the many different options available and see if our approach to digital marketing is the perfect fit for your business.
We can’t wait for the incredible things we can accomplish together, so don’t delay, reach out for more information.
Contact Paper Box SEO today to learn more.
